Software for Enterprise

Avoiding Some Common Pitfalls When Implementing CRM

Customer Relationship Management is coming of age. There have been a number of things during its lifetime so far which have turned CRM on its head including cloud-based computing and SaaS getting to the stage they are now. The economic downturn of the past few years has also meant that companies large and small have had to streamline their business or face the prospect of going under.

In the face of such facts it is surprising that many companies have not yet adopted a CRM solution. Among those that have, many have simply taken CRM on board as “it is the done thing” – and without implementing the tools properly, they are disappointed by the lack of results.

Some of the advantages of cloud-based CRM systems are their relative ease of implementation and low price. A cloud-based solution means that there is no need to buy into new hardware or software as the information is all kept on the internet. This has a further benefit in that there is no need for a technician to come and install any program or equipment and any upgrades will be carried out behind the scenes instead of the tired technician coming back out to upgrade your system.

This is all so good so far, but despite this rapid installation the user is only at the start of the long journey to becoming a CRM champion. Once the system is in place there are many challenges that lie on the journey to becoming a success:

These are simple hurdles that ought to be overcome, yet across the board there is still a huge amount of money being thrown at software that is not getting used properly. It is also worth remembering that a CRM solution is a permanent work in progress. It does not start and finish with the import of companies records, but should be viewed with long-term goals in mind, with information being added to the system making your organisations knowledge richer and more valuable every day.

The benefits of a CRM solution are countless, far too many for inclusion in a short introduction.  It has the power to be the core of your business; it’s up to you to make that happen.

To find out more on how your organization can benefit from adopting a cloud based hosted CRM system, do check out OpenCRM today.

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