To run a successful email marketing campaign, you need to ensure that the targeted recipients open your emails. To get you started, you’ll find a handy infographic below providing the most important tips and tricks for running a successful campaign.
First things first, you need to use segmentation to choose the right targets to send your email to. These should be people who are interested in your industry and its services or products.
To be more precise, Segmented email marketing campaigns get 14.64% more email opens and 59.99% more clicks compared to non-segmented campaigns.
With that done, add a subject line of 3-4 words with emojis, so that the recipients will know what your message is all about. Studies show that 47% of email recipients use the subject line to decide whether to open an email. Emojis are known to boost open rates by 45%.
Further, use a preheader text with a short headline to provide your targets with a peek at your message. It should be tempting and lead them to open the email.
Include the sender’s name to the email as well, since 64% of subscribers say that they’re more likely to read an email based on who it’s from. Indeed, a case study shows that Mindberry witnessed a 57% increase in the open rates of its newsletter after making a small change to the sender name.
On top of all that, you should consider the time at which you send emails. Research shows that 61% of recipients are most likely to read emails between 8 pm and midnight.
For more email marketing optimization hacks, go ahead and read the infographic below.