Technology innovation has taken the world by storm. The webbed world has witnessed gradual advancements from a simple text-based website with no formatting to the website that’s jam-packed with numerous design elements, animation, typography, background sound, and pretty more.
Not just in terms of look and feel, but web development has reached a new level where performance, user experience, and automation is given equal importance for stepping in with next-gen user’s needs who expect everything at the flick of a switch.
However, building a full-fledged web application is not so rosy for the web development company. It requires developers to pour in huge time, efforts and dollars to code, design, create content, and publish the website.
It becomes an intimidating factor for the rookie developers which deter them to jump on the web development train. That’s upsetting!
This is why leading players such as Google, Amazon, Apple, Microsoft, and Adobe are readily embracing emerging technologies such as augmented reality, artificial intelligence, and machine learning to turn the complex web development task into a DIY task that can be accomplished by an average Joe.
Yes, AI-powered software is lending a virtual hand to build, design, develop content, and optimize the website for the search engines. There is a lot more happening around the latest trend in the digital world.
Here’s how AI assistants transforming the web development ecosystem massively:
Build the website like a coding superhero
In the next decade, the AI bots are expected to surpass the human capability of writing codes for web development in terms of speed, quality, and robustness.
At the ground level, the AI bots can successfully add and update database records, find out the code snippets that solve the problem, and modify the code from scratch without any manual interference, that’s enough to build a fully-functional website.
As the trained bots get more data, they become smarter in web programming and can write the code at speed. With self-learning algorithms, the bots redefine web coding.
Take a creative leap by crafting web design
The websites with ground-breaking UI stays at the highest point of the pyramid because they left an indelible impression on the user’s mind on the first visit.
From on-boarding to checkout, the user must be able to correlate with the website design, feel the content is personalized to their preference, navigation is so simple that landing to the desired page will be seamless and there will be no learning curve to understand the products or services. It’s a sign that web designing is tricky.
The AI bots come to rescue. Leveraging the cognitive abilities, the bots perceive the surrounding through sensors or by asking questions, then simulate the understanding and utilize it to build custom designs and graphics that sync with the brand’s vision.
Using context apprehension algorithm, the context is also pulled into designing to execute the tasks in sequential order.
It encompasses every aspect of design from photo editing to detecting slightest variations and minor inconsistencies in designs where even the designers fail.
AI can quickly pick up the variations as they can read, understand, analyze, and differentiate each pixel in the image and fix them right at the moment so that a perfect piece of design is engineered with no flaws.
Optimize the website wearing an SEO executive’s lens
The golden days of website universe have gone where the phrase- “Just build it and the users will come” works.
The businesses have to take the website to the users to make them perform the required action. That’s where optimizing the website for the search engines comes to the fore.
The SEO executives are hired to create metadata and keywords, update the content, and keep the website architecture up-to-date to rank the website on the first page of the search engines.
It’s a tedious and tough job that’s replaced by AI app development which is upping the ante of SEO without a human SEO-interference.
With data mining and analysis, the bots create the metadata and maximize the utilization of metadata to increase the relevancy of the webpages and make websites crawled by search engine bots which aid in increasing the website ranking.
Moreover, the predictive engines identify the irregularities in the architecture and the content that’s not optimized so that website design and content stay relevant to the users, which automatically brings the difference in the search engine rank.
Data gathering and analysis will be done in an automated fashion
In addition to voice-based search, the voice assistants are also popular among the people that guide them throughout the journey and make an instant reply to the needs.
AI integration (the combination of NLP, Machine learning, deep learning, image recognition, and intelligent algorithms) across all the touchpoints enable bots to identify the user’s needs, preferences, and buying habits during communication.
The micro-interactions are generating a mountain of data that can be easily collected, organized, and analyzed by AI bots in a couple of seconds to create personalized recommendations.
This is why chatbots are proving the potency in the realm of customer support to delight the customers with their unmatched support that’s extremely tailored to them.
Moreover, the insights give rich input regarding the website feature, navigation, flow, or design that are negatively impacting the performance and what can be done to enhance the web design or performance.
Engineer the brilliant user experience
In the digital universe, the customers are the king who cannot be captured and stay glued to the website offerings with simple FAQs or getting an answer in a split of a second.
To match with the customer’s expectations, the businesses are using AI-powered bots that don’t provide responses based on the pre-defined set of commands, while connecting the dots, they assess the user’s unmet needs and then provide a customized reply which adds a personal touch to the customers.
The bots learn from every conversation and during the next conversation, they tailor and shape the response from the last time where it’s finished, which makes customers feel as if the personal assistant is taking care of every need virtually in the real-time.
There are many interesting possibilities that can be used to create wow experience for the users.