Staying competitive in the modern world of business is no easy task. The key is to find a niche market and do all you can to gain the lion’s share of this market. Specializing in building software as a service (SAAS) solutions for companies can be quite lucrative.
Studies show that over 59 percent of all cloud-based workflows are now being delivered by SaaS solutions. With the popularity of SaaS growing with each passing year, finding a way to attract more clients should be one of your main concerns.
The following are some of the growth strategies you can try to take your SaaS business to the next level.
1. Using the Power of Content Marketing
The first thing most business owners will do when looking for a SaaS provider is look online. Ideally, you want any searches about SaaS to direct business owners to your website. The only way to make this happen is by getting serious with your content marketing efforts.
Publishing blogs and other informative content on your website can help drive more traffic to it. Before you start to develop this content, be sure to do extensive keyword research. Without the right keywords, you will find it difficult to get the results you are after with your content marketing efforts.
2. Offering Product Trials Can Be Effective
Most business owners want a hands-on experience with a piece of software before investing in it. This is why having product trials and demo versions for consumers is a must. Before putting these trial versions in the hands of a potential client, you need to test them extensively.
Allowing IT professionals like the ones at the WGroup to test your software, you can identify any issues it may have. The last thing you want to do is to provide a potential customer with a piece of demo software that is unreliable. Not only will this upset the potential customer, it can also put your business in a bad light. The time you invest in adequately testing the SaaS solutions you provide will be worth it in the long run.
3. Try Your Hand At Referral Marketing
Are you looking for a way to turn your existing customers into your biggest cheerleaders? If so, then trying your hand at referral marketing is a good idea. One of the best ways to get your clients excited about giving referrals is by incentivizing this process.
For instance, providing a discount on the software you offer to a client that refers you to another business owner is a smart idea. By incentivizing these referrals, you will be able to generate a lot of quality sales leads in a short amount of time.
4. Social Media is a Great Marketing Tool
Modern business owners spend a lot of time online. Often times, business owners will focus on networking while surfing around on the Internet. Social media websites like LinkedIn and Facebook have millions of users on them.
Creating a presence for your SaaS company on social media can help you drum up interest in your product. The key to having success with social media marketing is being consistent with your posts. If you don’t have the time or skill needed to develop these posts, hiring a third-party marketing company to help out is vital.
Don’t Get Impatient
Results from the growth strategies mentioned in this article will not be instantaneous. Rather than getting impatient and throwing in the towel prematurely, you need to stay consistent and wait for the rewards to come rolling in.