Best Ways of Mobile App Marketing in 2020

Smartphones have drawn tremendous changes in the way businesses run today and help to promote the business among their targeted audience. Mobile app marketing plays a very important role to take out the best from the business. The biggest benefit of carrying a mobile app for your business is that it allows better relations with customers, boost traffic, and increase sales. Developing a mobile app for your business is not the only thing you have to do. You must have to market your app to gain sustainable growth. This is not so simple. You have to add some unique features in your app to attract the users and to hold them at your app for a while. Promote your app in the market and get a good response is the most important stage. Being a business owner, you should keep in mind that the mobile app marketing strategy must run parallel with the app development process. In this blog, I have covered some best ways to market your mobile app in 2020.

Social Media Promotion

Social media promotion is one of the most efficient strategies to market your mobile app. You can target an audience more specifically based on demographics or interests. You can create a Facebook page or different social media pages to promote your app. It is a free service offered by Facebook. You can also link your Facebook page with the website. So all the news and events that are published on your website can be easily shared on social media. Facebook pages allow you to promote your app to a pretty specific audience. Linkedin is another social media platform where you can connect with professionals, entrepreneurs, and companies. Linkedin has many groups related to apps, where you can post to market your app to the professionals. Like Facebook, there is another platform that allows you to create a dedicated page to promote your app i.e. Twitter. You can use hashtags in a post to connect with particular topics or audiences. You can easily post on social media pages to increase your app awareness and to boost traffic. This will also help to lower the cost of advertising.

Paid Advertising

Paid advertising is one of the best ways of marketing your mobile apps. You can run a PPC campaign offered by Google for your mobile app. You can run your ads to target the keywords and audience with the relevant regions and demography. When users type the relevant keywords, they will see the ad for your app and click on it to come to your app or website. Google shows the ad campaign (banner ad) of your mobile app on the top or different sides of the website according to the available ad space and your PPC bidding. This will help you to promote your app on a larger scale and increase app downloads.

QR Codes

QR Code is the latest and trending way of mobile app marketing. When you’re targeting new generations that are using smartphones, QR code advertising is the best way to market your app. You can add the QR codes to download the app on your website, at the front of different stores, business cards and many more. You can keep some key features of your app with QR code to attract the users and increase the downloads.

Guest Blogging

Guest Blogging is one of the great ways to increase targeted traffic. You can post blogs on other websites to market your app. You can also post blogs on topics related to your niche so that your targeted audience would be more likely interested in reading. Mainly your blogs are related to technology or about mobile devices. So that your audience shows more interest in downloading your app. The content of your blog should be attractive and you can also mold the content in that way that at the end of the post readers are convinced to check out your app. In the end, you can link your website or app pages in your author bio and also add some call to action button like “Download our mobile app”.

SEO (Search Engine Optimization)

Search engine optimization is one of the most effective and organic ways to promote your app. SEO has a great influence on app marketing and development. Improving visibility on search engines and app stores is the primary goal of app developers. The number of apps available in app stores is increasing exponentially. So if you want to rank your app on search engine or app store you have to start thinking in SEO. Most of the users discover apps while browsing on search engines with their mobile devices. So you have to optimize SEO for your app. For this you have to do some keyword search for search engine, get positive rating and reviews, and build some quality backlinks and increase installs.

App Marketing Agencies

Today, there are millions of apps listed in the app store. The competition between the apps is increasing day by day. Many apps lose their momentum in the early stages. So to overcome the competition and to rank on top you need to market your app more efficiently. For this, you can also hire an app marketing agency to market your app. They will charge you a high fee but many times it is worth it.

About the author

Piyush Jain is the founder and CEO of Simpalm, a mobile app development company in the USA. Piyush founded Simpalm in 2009 and has grown it to be a leading mobile and web development company in the DMV area. With a Ph.D. from Johns Hopkins and a strong background in technology and entrepreneurship, he understands how to solve problems using technology. Under his leadership, Simpalm has delivered 300+ mobile apps and web solutions to clients in startups, enterprises and the federal sector.

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