According to recent research stats, Instagram has already reached a threshold of 1 billion users, 500 million of which are active daily. It makes Instagram the fastest-growing social media network in the world. Having purchased Instagram back in 2012, Facebook has been continuously working on turning it into a perfect solution for brands. And the strategy seemed to work since seven out of ten hashtags on the platform are branded. Most users follow brands and interact with them in the app as well. The platform keeps up with the latest trends of social media app development and sets the advancement example for the whole industry.
Don’t you wonder what businesses benefit from Instagram marketing and advertising most of all? Here is an overview of the niches that currently rock the platform: lifestyle and fashion, travel and leisure, nutrition, sports and fitness, and healthcare. You can see companies from these sectors on Instagram trending page, ads and search almost every time you get on the app.
If your business is from another sector, you can still use Instagram to:
- Raise your brand awareness
- Tell your brand story
- Build communication with your customers
- Get direct traffic to your target pages
- Advertise and promote your brand in a sophisticated visual way
- Sell your products and services to app users directly
The Instagram community is very demanding when it comes to the quality of content. You need to follow the trends and algorithm updates closely to make your profile popular on the platform. Your page can be easily deleted if you break the ToS. It’s impossible to advertise some businesses on the platform as it would contradict its guidelines.
What Can Snapchat Do for Your Business?
Having learned so much about Instagram and its influence, some business owners might think that there is no need to invest time and effort into any other social media platform. However, current digital marketing is all about omnipresence. Your marketing campaign should embrace all the opportunities social networks offer. Even if you already have a successful profit-generating Instagram profile, why not give Snapchat a try?
Snapchat is a hugely popular visual network where users post videos and chat with each other. Unlike Instagram, it’s more about the current moment and life itself than about refined visual content. Snapchat emphasizes the power of unrefined present life moments and encourages its 300 million active users to do the same.
Snapchat can give businesses the following advantages:
- Raise brand awareness among the young audience (under 35)
- Create a personal image of your brand
- Share behind-the-scenes moments of your corporate life
- Humanize your brand and show people behind it
- Advertise with the help of the most innovative tools
Snapchat marketing is not a good idea for every business. One of the main reasons is the age of the audience. Over three fourth of the platform users are under 35. Some businesses might not comply with the company ToS and content guidelines. We advise you to look into it before planning your marketing strategy.
Final Thoughts
We live in an era of visual content. Every brand is trying to expand its digital presence and influence with the help of social networks. The latter, in turn, are embracing the opportunities to cooperate with businesses.
Currently, Instagram and Snapchat are the two hugely popular visual networks that marketers from all over the globe try to conquer. If you haven’t established your brand’s presence on these platforms yet, why not give it a try? You can always start for free and grow your audience with no investments but with your time and creativity.
Useful Guide: 10 Social Media Statistics you Need to Know in 2022.
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