The Power of Email Nurturing
Email marketing may raise the “spam” red flag in your mind, but if you ask the most prominent internet marketers of today, they’ll tell you it’s one of the most powerful marketing methods. The average ROI of email marketing in 2011 was $40 for every $1 invested. If you’ve built a list of over 20,000 contacts and send out a promotional upsell offer that nets you $300. Even if your open rate is as low as 3%, then you still make $18,000 in profit.
“If you build it (the list), they will come (profits).”
You can also take advantage of auto-response capabilities and instantly respond to new leads and nurture them until they’re ready to buy. There are many email nurturing tools on the market to help businesses follow-up with their lists, but 2 have emerged as the most popular automated follow-up tools: Hubspot and Infusionsoft. Which will better service your email marketing needs? Let’s take a look under the hood and find out. Continue reading… »
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Friday 1 March 2013 in Business Process Management,SaaS
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Sunday 24 February 2013 in Business Productivity
One data transfer method that appears to be here to stay is faxing.
Whether you need to move papers with signatures, require a secure way to transfer documents faster than using a courier, or just need to interoperate with other systems, you no longer need to be tied to that old-fashioned fax mac...
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Saturday 19 January 2013 in Networking
How many times does the boss come in and ask you if the Internet is broken? How many tickets have been escalated to you because someone thinks everything is “really slow”? When was the last time you wasted time troubleshooting poor application performance only to find that someone was using up a...
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Sunday 23 December 2012 in Technology
Before you buy professional services automation (PSA) software, you need to identify the available solutions and draw up a shortlist of your best options.
Test driving every candidate would be a waste of your resources, so you’ll want to narrow the field as much as possible before you request a...
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One data transfer method that appears to be here to stay is faxing.
Whether you need to move papers with signatures, require a secure way to transfer documents faster than using a courier, or just need to interoperate with other systems, you no longer need to be tied to that old-fashioned fax mac...
How many times does the boss come in and ask you if the Internet is broken? How many tickets have been escalated to you because someone thinks everything is “really slow”? When was the last time you wasted time troubleshooting poor application performance only to find that someone was using up a...
Before you buy professional services automation (PSA) software, you need to identify the available solutions and draw up a shortlist of your best options.
Test driving every candidate would be a waste of your resources, so you’ll want to narrow the field as much as possible before you request a...