The Power of Email Nurturing

Email marketing may raise the “spam” red flag in your mind, but if you ask the most prominent internet marketers of today, they’ll tell you it’s one of the most powerful marketing methods. The average ROI of email marketing in 2011 was $40 for every $1 invested. If you’ve built a list of over 20,000 contacts and send out a promotional upsell offer that nets you $300. Even if your open rate is as low as 3%, then you still make $18,000 in profit.

“If you build it (the list), they will come (profits).”

You can also take advantage of auto-response capabilities and instantly respond to new leads and nurture them until they’re ready to buy. There are many email nurturing tools on the market to help businesses follow-up with their lists, but 2 have emerged as the most popular automated follow-up tools: Hubspot and Infusionsoft. Which will better service your email marketing needs? Let’s take a look under the hood and find out. Continue reading… »